Top 3 for 13 high-intent keywords
On-page and technical SEO for an incident-response platform up against bigger rivals.
- Service
- Search
- Scope
- SEO, On-page, Technical SEO
- Year
- 2025
pipeline in one month from on-page work
high-intent keywords in the top 3
from audit to top-3 rankings
The problem
Squadcast competes with much bigger incident-response tools for every search. Its pages weren't ranking for the terms buyers use.
What we did
- 01
Found the gaps
Audited the funnel for drop-offs and high-intent terms with no page behind them.
- 02
Pages aimed at buyers
SEO-led blogs and on-page fixes built for buying intent, not volume.
- 03
Fixed the technical SEO
Worked with engineering on speed and crawl issues across the site.
Where it landed
13 high-intent keywords in the top 3, and $200K of pipeline from on-page work in a single month.