Terms

The rules for using this website. Client work is covered by its own signed agreement.

Last updated 26 October 2026

Using this site

You’re welcome to read, share and link to anything here. Please don’t copy our writing or illustrations wholesale onto another site without asking.

What we publish

Our writing is general guidance based on our own work. It isn’t advice for your specific situation, and search engines and AI products change often. Check before you act on anything important.

Client work

Nothing on this site is an offer or a contract. When we work together, the scope, fees and terms are set out in a written agreement that both of us sign.

Links to other sites

We link to other sites when they’re useful. We don’t control them and aren’t responsible for them.

Questions

Email neeraj@system2.co.